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About Us

Naturally healthy. Naturally happy!

Based in Gothenburg, Sweden, a group of pet parent friends realized we all share the same passion - to better the lives of our pets by using 100% natural products.

One day, all of us decided to quit our daily jobs and start on a journey to provide the best products and customer service to pet parents in the Nordics.

We are by no means newbies to the pet industry, in fact, quite the opposite. One of our co-founders reached out to a close family friend in South America that shares the same passion and love for animals. A friend who runs a third-generation family owned business, with over 40 years of experience in the pet industry. 
It was an ideal match, and so began an incredible collaboration. Our partners in South America already exported natural and flavored rawhide bones to the US, Canada, England, Germany and Japan. They had learned about the market and, over time, seen the change in people’s behaviors towards their pets, transitioning into a more conscious way of feeding our furry friends.

Following this trend, the natural dehydrated products we sell were developed. A highly beneficial and healthy product, our dog snacks are the highest in protein on the market today. They have excellent palatability, a long chew time, as well as provide dental care for both gums and teeth. Every product is natural and based on a single ingredient. All of this aids in significantly reducing pet anxiety.
Through our deep friendship and passion for our furry family members, we joined forces combining both market and management experience with the knowledge and experience of more than 40 years. We are now ready for the next step of the journey; to launch our products in the Nordics. Town&Country was born and established in 2022.

We at Town&Country take pride in selecting, manufacturing, designing and marketing 100% natural chews and treats to keep all our pet family members happy and healthy. Chewing enjoyment of the highest quality is a necessity!

Our mission

To provide the highest quality products to all furry family members. At the same time give good advice and friendly service to all pet lovers seeking healthy, 100% natural treats and chews to keep them happy and tail wagging all day long. All year round!

Giving Back

We, at Town&Country, like to give back to the community and that is why we have a charity program to help all dog and cat shelters and rescue group partners in the region, in which we donate 1% of our MSRP to bring happiness and joy one happy wagging tail at a time!!!

Sustainability

At Town&Country, we have always believed in doing our utmost to contribute to our planet’s health. The priority isn’t offsetting emissions but rather eliminating them, we have pledge 1% of sales to the preservation and restoration of the natural environment.